Born in Zagreb and deeply connected to the city, the festival has grown into one of the leading international events dedicated to animation. Animafest connects citizens of all generations and respected guests from different parts of the world at a large and colourful festivity paying tribute to animation art.
For our client Novella Publishing , we are thrilled to add that finishing touch on one of the most anticipated novel of the summer for all romcom fans. The Bodyguard is a fun story of people who enjoy being around each other and with side helpings of dysfunctional co-workers.
If readers judge a book by its cover, that added touch of special design draws the eye even more. Thank you @novella_knjige for your trust! What do you think of this fun edge print?
Digitally sprayed edges or edge print are a book manufacturing technique where specialized high-resolution inkjet printers apply precise, full-color images, gradients, or complex artwork directly onto the trimmed outer edges of a closed book block.
Clamping: The bound book is tightly clamped shut so the pages align tightly.
Surface Prep: The edge is lightly sanded to create a smooth, receptive canvas for the ink.
Direct Printing: Instead of manual airbrushing or stenciling, a digital edge printer jets precise ink droplets to paint continuous scenes, complex patterns, or photo-realistic art across the book edge.
Although it is popular to see edge print on fantasy, YA and romantic novels, this design element is an amazing tool for sales boost and increased visibility. It can also be a powerful marketing strategy when combined with other tools to promote loyalty clubs, subscriptions for limited editions and create demand.
Sprayed edges do not need to break the bank. Contact us with your inquiry and find out the exact price for your project today.
The premier Croatian company that directly fills this requirement is:
Macan is a boutique, luxury printing house based in Croatia that specializes in high-end, premium print finishes. Unlike massive commercial operations that only handle standard formats, they focus on artisanal and custom modifications.
In-House Technology: Macan has the capability in-house for luxury detailing, including "tisak po rubu" (edge printing / sprayed edges), alongside digital/classic foil stamping (foliotisak), embossing (reljefni tisak), and laser cutting.
Best For: Authors, publishers for medium-to-large runs, and brands looking for low-to-medium runs of exclusive collector's editions, luxury corporate notebooks, or highly customized book releases with edge graphics. Minimum quantities start from 300 books, whereas usual runs are between 2.000 and 10.000.
For 165 years, Croatian National Theatre in Zagreb has lived at the pace of the metamorphoses of drama – from actors and directors to dramaturges and intendants. Today, they have chosen to share this heritage with their audiences through a creative tool designed for interaction: the exhibition Drama165. The exhibition Drama 165 has been realised as part of the third Theatre Pop-up Museum. It offers a multi-layered view of the history of one of the key institutions of Croatian culture. Featuring a rich photographic archive and a carefully conceived concept, the exhibition centres on the idea of drama as a living, ever-changing organism that endures precisely through its transience. Generations of artists – from actors and directors to dramaturges and intendants – have shaped the identity of the Drama of the Croatian National Theatre in Zagreb, while audiences have for decades been its active participants. This dynamic relationship between continuity and disappearance, built over 165 years, can be explored in greater depth through the exhibition.
Sense Engineering ™ is a framework exploring how the five human senses shape perception, influence emotion and transform materials into memorable brand experiences.
We’ll break down each sense and reveal the psychology, craftsmanship and design decisions behind them, as they play big role in marketing and printing industry.
Because the strongest brands aren’t just seen. They’re sensed.
The first step is to design with the entire customer experience in mind. Before choosing materials or production techniques, consider the feeling you want your audience to have. Should opening your packaging feel luxurious and deliberate? Exciting and energetic? Calm and understated? Once you've defined the emotional response you want to create, every design decision can support that vision.
Material selection plays a significant role in the sounds your printed product makes. Heavier paper stocks tend to produce quieter, more muted sounds when handled, creating a sense of quality, stability, and sophistication. Lighter-weight papers, on the other hand, often generate a crisper rustle that can make a product feel more dynamic, playful, or approachable.
The way your packaging opens is another important consideration. A magnetic closure creates a satisfying click that signals quality and precision. A rigid box lid lifting away slowly produces a gentle release of air, adding a sense of anticipation. Sleeves, folds, ribbons, and pull-tabs all create distinct sounds that become part of the unboxing experience. Rather than treating these as incidental, think of them as design features that enhance the story your packaging tells.
Thoughtfully chosen materials, finishes, and construction methods transform ordinary interactions into memorable moments, making your print not only seen and felt, but heard as well. That's why companies carefully design packaging sounds to create a positive first impression before you even use the product.
Designing with scent doesn't necessarily mean adding fragrance to your printed products. Often, the most memorable sensory experiences come from carefully selecting materials that have their own natural character.
Start by choosing paper intentionally. Uncoated and premium cotton papers often retain their natural fibre scent, creating a warm, authentic impression. Coated papers, on the other hand, have a cleaner, more neutral smell, making them suitable when you want the focus to remain on the design itself.
Consider your printing and finishing techniques. Different inks, varnishes and laminates can subtly alter the scent of a finished product. If smell is an important part of the experience, request production samples and evaluate them once they have fully cured, as freshly printed materials often smell very different from the final product.
For a more immersive experience, explore scented finishes or microencapsulated fragrance coatings. These specialised finishes release a fragrance when rubbed or handled, making them particularly effective for perfume, cosmetics, food, hospitality and luxury brands. As with any design element, the fragrance should complement your brand identity rather than overpower it.
Great design starts with the courage to think beyond the expected. A brand book should provide direction, not limitations. Don't be afraid to explore new formats, materials, techniques or ideas that challenge the usual approach. Creativity often begins when you allow yourself to experiment, test new possibilities and question what has always been done. At the same time, creativity needs to work hand in hand with practicality. Understand the capabilities of different production methods and use them as part of the creative process. The best designs work with production, not against it, turning technical considerations into opportunities rather than restrictions. Finally, create a memorable moment. It doesn't matter whether your approach is minimal or expressive - the key is having an element that makes people stop and remember. This could be an unexpected structure, a unique material, a tactile finish or an innovative printing technique. Stay curious about new technologies and production possibilities, as they continue to expand what can be achieved in print. The goal is not to add more for the sake of it, but to create something purposeful, distinctive and worth experiencing. Tasteful does not mean safe or predictable. The best designs still surprise. When every detail earns its place, it is an experience that feels memorable and valuable.
In an increasingly digital world while screens capture attention, materials create connection and the simple act of holding thoughtfully made product has become more worthwhile. Texture, weight, and finish aren't just design choices, they're powerful branding tools that transform ordinary product into unforgettable experience.
Explore texture to create a more memorable interaction. Embossing, debossing, textured finishes and specialty papers invite people to engage physically with the product. A raised logo, a subtle pattern or a unique surface can turn a simple printed piece into something people want to touch and explore. The attention to texture can be either on micro-level with micro embossing, that plays with the illusion of texture, or the mega tactile approach with 3D embossing and debossing that creates multiple levels in the paper.
Finishing techniques can further shape how a product is perceived. Soft-touch coatings create a smooth, velvety experience that often feels premium and modern, while spot varnishes, raised effects and specialty coatings can transform certain details into moments of surprise.
Touch is one of the most powerful ways we experience the world.
For the National Theatre in Zagreb, we developed a bespoke collection of paper gift bags designed to extend and enrich the institution’s visual identity beyond its core promotional materials. Rather than treating packaging as a purely functional object, we approached it as an integral part of the brand experience: one that reflects the theatre’s cultural significance, artistic excellence, and timeless sophistication.
For the 2026 edition of Zagreb Classic, we produced a custom promotional magnet celebrating one of Zagreb’s most beloved cultural events. Held from 19 June to 3 July at King Tomislav Square, Zagreb Classic transforms the city center into a spectacular open-air stage, bringing together renowned Croatian and international artists, orchestras, choirs, and soloists for a series of free concerts.
For the Croatian National Theatre in Zagreb, we produced a map accompanied by a series of postcards dedicated to one of the theatre’s most fascinating collections – its historic stage curtains. Since the Renaissance, stage curtains have been among the most captivating elements of theatre interiors, serving not only as functional objects but also as monumental works of art. Throughout its history, the Croatian National Theatre in Zagreb has assembled an extraordinary collection consisting of one iron curtain and seven painted curtains.
For Aquaestil, we produced custom domed labels that transform a simple brand mark into a premium branding asset. With their distinctive 3D appearance, glossy finish, and exceptional durability, domed labels naturally attract attention and elevate the perceived value of any product they are applied to.
Whether placed on products, equipment, displays, packaging, mobile phones, laptops or promotional items, domed labels act as a subtle but constant advertisement for your brand. They create touchpoints, increase brand visibility, and help customers remember who you are.
For Maistra, we developed a series of maps crafted as refined printed pieces that merge precision, craftsmanship, and tactile elegance. Produced in our printing atelier, each map was carefully designed and executed with a focus on material quality and detail, turning a functional object into a considered piece of print design.
For our client Promo Event agency, we printed a premium yacht catalog designed to leave a lasting impression. Known for seamlessly blending business and pleasure, as well as creativity and expertise, Promo Event specializes in organizing corporate, public, and private events across Croatia and international markets.
