
Drama 165 brochure
Client
Category
Production
Year
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Croatian National Theatre in Zagreb
For events
Macan Atelier
2026
+ About project
For 165 years, Croatian National Theatre in Zagreb has lived at the pace of the metamorphoses of drama – from actors and directors to dramaturges and intendants. Today, they have chosen to share this heritage with their audiences through a creative tool designed for interaction: the exhibition Drama165. The exhibition Drama 165 has been realised as part of the third Theatre Pop-up Museum. It offers a multi-layered view of the history of one of the key institutions of Croatian culture. Featuring a rich photographic archive and a carefully conceived concept, the exhibition centres on the idea of drama as a living, ever-changing organism that endures precisely through its transience. Generations of artists – from actors and directors to dramaturges and intendants – have shaped the identity of the Drama of the Croatian National Theatre in Zagreb, while audiences have for decades been its active participants. This dynamic relationship between continuity and disappearance, built over 165 years, can be explored in greater depth through the exhibition.
Industry
Creative industry
Paper and foil
Sirio Pearl platinum Munken Print White; Foilco
Tags
#LuxuryBranding #CreativeBusiness #PrintDesign #macanprint #brochure #foilstamping


Project
HNK Drama 165 brochure
The Theatre celebrates the memories and the different artists that created them, and the printing of exhibition brochure carries that same weight. The cover pairs a duochrome purple–green foil with the cover typography, shifting between tones as the light catches it and giving the exhibition title a sense of movement and drama. The materiality of the foil makes the name of the exhibition feel almost tangible, extending the visual language across the cover rather than simply sitting on its surface. Inside, the brochure becomes deliberately quieter: black-and-white print on soft Munken paper creates a more restrained, tactile reading experience, allowing the content and imagery to take centre stage. The contrast between the theatrical cover and the understated interior gives the publication its rhythm - an encounter that begins with colour and reflection, then settles into paper, ink and text.

PRINT TECHNOLOGY
Foil stamping
Handmade shaping



One hundred and sixty-five years, held in the hand.

















