Drama 165 brochure

Client

Category

Production

Year

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Croatian National Theatre in Zagreb

For events

Macan Atelier

2026

+ About project

For 165 years, Croatian National Theatre in Zagreb has lived at the pace of the metamorphoses of drama – from actors and directors to dramaturges and intendants. Today, they have chosen to share this heritage with their audiences through a creative tool designed for interaction: the exhibition Drama165. The exhibition Drama 165 has been realised as part of the third Theatre Pop-up Museum. It offers a multi-layered view of the history of one of the key institutions of Croatian culture. Featuring a rich photographic archive and a carefully conceived concept, the exhibition centres on the idea of drama as a living, ever-changing organism that endures precisely through its transience. Generations of artistsfrom actors and directors to dramaturges and intendantshave shaped the identity of the Drama of the Croatian National Theatre in Zagreb, while audiences have for decades been its active participants. This dynamic relationship between continuity and disappearance, built over 165 years, can be explored in greater depth through the exhibition. 

Industry

Creative industry

Paper and foil

Sirio Pearl platinum Munken Print White; Foilco

Tags

#LuxuryBranding #CreativeBusiness #PrintDesign #macanprint #brochure #foilstamping

Project

HNK Drama 165 brochure

The Theatre celebrates the memories and the different artists that created them, and the printing of exhibition brochure carries that same weight. The cover pairs a duochrome purple–green foil with the cover typography, shifting between tones as the light catches it and giving the exhibition title a sense of movement and drama. The materiality of the foil makes the name of the exhibition feel almost tangible, extending the visual language across the cover rather than simply sitting on its surface. Inside, the brochure becomes deliberately quieter: black-and-white print on soft Munken paper creates a more restrained, tactile reading experience, allowing the content and imagery to take centre stage. The contrast between the theatrical cover and the understated interior gives the publication its rhythm - an encounter that begins with colour and reflection, then settles into paper, ink and text.

PRINT TECHNOLOGY

Foil stamping

Handmade shaping

One hundred and sixty-five years, held in the hand.

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