Nastao u Zagrebu i duboko povezan s gradom, festival je izrastao u jedno od vodećih međunarodnih događanja posvećenih animaciji. Animafest povezuje građane svih generacija s uglednim gostima iz različitih krajeva svijeta u velikoj i šarenoj proslavi umjetnosti animacije.
Za našeg klijenta Novella izdavaštvo s oduševljenjem smo dodali završni detalj jednom od najiščekivanijih romana ovog ljeta za sve ljubitelje romantičnih komedija.
✨ The Bodyguard je zabavna priča o ljudima koji uživaju u međusobnom društvu, uz dodatak pomalo disfunkcionalnih kolega s posla.
Ako čitatelji knjigu procjenjuju prema koricama, ovaj poseban dizajnerski detalj dodatno privlači pogled. Hvala na povjerenju!
Što mislite o ovom zabavnom otisku na rubovima stranica?
Digitalni otisak na rubovima stranica tehnika je izrade knjiga pri kojoj specijalizirani inkjet pisači visoke rezolucije nanose precizne slike u boji, prijelaze boja ili složene grafičke uzorke izravno na obrezane vanjske rubove zatvorenog knjižnog bloka.
Stezanje: Uvezana knjiga čvrsto se steže kako bi se stranice savršeno poravnale.
Priprema površine: Rub se lagano brusi kako bi se stvorila glatka podloga pogodna za prihvat tinte.
Izravni tisak: Umjesto ručnog nanošenja boje (airbrush) ili korištenja šablona, digitalni pisač za rubove nanosi precizne kapljice tinte kojima iscrtava kontinuirane prizore, složene uzorke ili fotorealistične ilustracije preko ruba knjige.
Iako je otisak na rubovima popularan u fantastici, romana za mlade (YA) i ljubavnih romana, ovaj dizajnerski element sjajan je alat za povećanje prodaje i vidljivosti. Također može biti moćna marketinška strategija kada se kombinira s drugim alatima za promicanje klubova vjernosti i pretplata na limitirana izdanja te za stvaranje potražnje.
Tisak na rubovima ne mora biti preskup. Kontaktirajte nas sa svojim upitom i još danas saznajte točnu cijenu za svoj projekt.
Vodeća hrvatska tvrtka koja izravno ispunjava ovaj zahtjev je:
Macan je tiskara sa sjedištem u Hrvatskoj koja je specijalizirana za vrhunske, premium završne obrade tiska. Za razliku od velikih komercijalnih tiskara koje obrađuju samo standardne formate, fokusiraju se na obrtničke i prilagođene modifikacije.
Interna tehnologija: Macan ima interne mogućnosti za luksuzne detalje, uključujući "tisak po rubu" (tisak po rubu / prskani rubovi), uz digitalni/klasični foliotisak (foliotisak), reljefni tisak i lasersko rezanje.
Najbolje za: Autore, izdavače za srednje do velike naklade i brendove koji traže male do srednje naklade ekskluzivnih kolekcionarskih izdanja, luksuznih korporativnih bilježnica ili visoko personaliziranih izdanja knjiga s rubnom grafikom. Minimalne količine počinju od 300 knjiga, dok su uobičajene naklade između 2000 i 10 000.
Već 165 godina, Hrvatsko narodno kazalište u Zagrebu živi u ritmu metarmorfoze – od raznih glumaca, dramaturga i intendanata. Ove godine, odlučili su podijeliti svoje bogato nasljeđe putem kreativnog i interaktivnog formata: izložbe Drama165.
Izložba Drama 165 realizirana je u sklopu trećeg Kazališnog pop-up muzeja. Ova izložba donosi višeslojni pogled na povijest jedne od ključnih institucija hrvatske kulture. Uz bogatu fotografsku građu i pomno oblikovan koncept, u njezinu je središtu ideja drame kao živog, promjenjivog organizma koji opstaje upravo zahvaljujući svojoj prolaznosti. Generacije umjetnika, od glumaca i redatelja do dramaturga i intendanata, oblikovale su identitet Drame HNK-a u Zagrebu, a publika je desetljećima bila njezin aktivni suigrač. Taj dinamični odnos između trajanja i nestajanja, građen tijekom 165 godina, moći će se pobliže istražiti na izložbi.
Sense Engineering ™ is a framework exploring how the five human senses shape perception, influence emotion and transform materials into memorable brand experiences.
We’ll break down each sense and reveal the psychology, craftsmanship and design decisions behind them, as they play big role in marketing and printing industry.
Because the strongest brands aren’t just seen. They’re sensed.
The first step is to design with the entire customer experience in mind. Before choosing materials or production techniques, consider the feeling you want your audience to have. Should opening your packaging feel luxurious and deliberate? Exciting and energetic? Calm and understated? Once you've defined the emotional response you want to create, every design decision can support that vision.
Material selection plays a significant role in the sounds your printed product makes. Heavier paper stocks tend to produce quieter, more muted sounds when handled, creating a sense of quality, stability, and sophistication. Lighter-weight papers, on the other hand, often generate a crisper rustle that can make a product feel more dynamic, playful, or approachable.
The way your packaging opens is another important consideration. A magnetic closure creates a satisfying click that signals quality and precision. A rigid box lid lifting away slowly produces a gentle release of air, adding a sense of anticipation. Sleeves, folds, ribbons, and pull-tabs all create distinct sounds that become part of the unboxing experience. Rather than treating these as incidental, think of them as design features that enhance the story your packaging tells.
Thoughtfully chosen materials, finishes, and construction methods transform ordinary interactions into memorable moments, making your print not only seen and felt, but heard as well. That's why companies carefully design packaging sounds to create a positive first impression before you even use the product.
Designing with scent doesn't necessarily mean adding fragrance to your printed products. Often, the most memorable sensory experiences come from carefully selecting materials that have their own natural character.
Start by choosing paper intentionally. Uncoated and premium cotton papers often retain their natural fibre scent, creating a warm, authentic impression. Coated papers, on the other hand, have a cleaner, more neutral smell, making them suitable when you want the focus to remain on the design itself.
Consider your printing and finishing techniques. Different inks, varnishes and laminates can subtly alter the scent of a finished product. If smell is an important part of the experience, request production samples and evaluate them once they have fully cured, as freshly printed materials often smell very different from the final product.
For a more immersive experience, explore scented finishes or microencapsulated fragrance coatings. These specialised finishes release a fragrance when rubbed or handled, making them particularly effective for perfume, cosmetics, food, hospitality and luxury brands. As with any design element, the fragrance should complement your brand identity rather than overpower it.
Great design starts with the courage to think beyond the expected. A brand book should provide direction, not limitations. Don't be afraid to explore new formats, materials, techniques or ideas that challenge the usual approach. Creativity often begins when you allow yourself to experiment, test new possibilities and question what has always been done.
At the same time, creativity needs to work hand in hand with practicality. Understand the capabilities of different production methods and use them as part of the creative process. The best designs work with production, not against it, turning technical considerations into opportunities rather than restrictions.
Finally, create a memorable moment. It doesn't matter whether your approach is minimal or expressive - the key is having an element that makes people stop and remember. This could be an unexpected structure, a unique material, a tactile finish or an innovative printing technique. Stay curious about new technologies and production possibilities, as they continue to expand what can be achieved in print.
The goal is not to add more for the sake of it, but to create something purposeful, distinctive and worth experiencing. Tasteful does not mean safe or predictable. The best designs still surprise. When every detail earns its place, it is an experience that feels memorable and valuable.
In an increasingly digital world while screens capture attention, materials create connection and the simple act of holding thoughtfully made product has become more worthwhile. Texture, weight, and finish aren't just design choices, they're powerful branding tools that transform ordinary product into unforgettable experience.
Explore texture to create a more memorable interaction. Embossing, debossing, textured finishes and specialty papers invite people to engage physically with the product. A raised logo, a subtle pattern or a unique surface can turn a simple printed piece into something people want to touch and explore. The attention to texture can be either on micro-level with micro embossing, that plays with the illusion of texture, or the mega tactile approach with 3D embossing and debossing that creates multiple levels in the paper.
Finishing techniques can further shape how a product is perceived. Soft-touch coatings create a smooth, velvety experience that often feels premium and modern, while spot varnishes, raised effects and specialty coatings can transform certain details into moments of surprise.
Touch is one of the most powerful ways we experience the world.
Za Hrvatsko narodno kazalište u Zagrebu smo razvili kolekciju papirnatih vrećica dizajniranih s ciljem proširenja postojećeg vizualnog identiteta institucije i trenutnih promotivnih materijala. Umjesto sagledavanja vrećice kroz samo leću funkcionalnosti, pristupili smo joj kao integralnom dijelu brend iskustva: iskustvo koje reflektira kazališni kulturni značaj, umjetničku izvrsnost i bezvremensku sofisticiranost.
For the National Theatre in Zagreb, we developed a bespoke collection of paper gift bags designed to extend and enrich the institution’s visual identity beyond its core promotional materials. Rather than treating packaging as a purely functional object, we approached it as an integral part of the brand experience: one that reflects the theatre’s cultural significance, artistic excellence, and timeless sophistication.
The collection consists of two distinct yet complementary designs, each communicating a different aspect of the theatre’s personality. The first embraces understated elegance through the use of premium black Pergraphica paper, whose rich texture immediately conveys quality and refinement. A three-dimensional logotype, finished with matte silver hot foil, creates a subtle play of light and shadow, adding depth without overpowering the composition. The restrained palette and tactile materials evoke a sense of quiet luxury, making the bag feel as carefully crafted as the performances it represents.
Za Hrvatsko narodno kazalište u Zagrebu osmislili smo mapu s kompletom razglednica posvećenih jednoj od najzanimljivijih kazališnih zbirki – zbirci povijesnih scenskih zastora. Još od renesanse, scenski su zastori među najupečatljivijim elementima kazališnih interijera. Osim svoje praktične funkcije, često predstavljaju i monumentalna umjetnička djela koja svjedoče o estetskim i kulturnim vrijednostima svojega vremena. Hrvatsko narodno kazalište u Zagrebu tijekom svoje je povijesti prikupilo iznimnu zbirku zastora koju čine jedan željezni i sedam oslikanih svečanih zastora.
Za Aquaestil smo izradili doming naljepnice koje jednostavan logotip pretvaraju u premium element brenda. Zahvaljujući prepoznatljivom 3D efektu, sjajnoj završnoj obradi i iznimnoj otpornosti, doming naljepnice privlače pažnju, ostavljaju dojam kvalitete i podižu percepciju proizvoda na kojem se nalaze.
Bilo da se postavljaju na opremu, uređaje, ambalažu ili promotivne artikle, doming naljepnice djeluju kao suptilan, ali vrlo učinkovit alat brendiranja. Povećavaju vidljivost brenda, stvaraju dodatne dodirne točke s korisnicima i doprinose dugoročnoj prepoznatljivosti.
Za Maistru smo razvili seriju mapa izrađenih kao profinjeni primjerci koji spajaju preciznost, vještinu izrade i taktilno iskustvo. Svaka je mapa pažljivo dizajnirana i izvedena s naglaskom na kvalitetu materijala, pretvarajući funkcionalni predmet u promišljeni komad tiska.
Za našeg klijenta, agenciju Promo Event, izradili smo premium katalog jahti osmišljen kako bi ostavio snažan dojam. Promo Event je agencija za organizaciju korporativnih, javnih i privatnih manifestacija i događanja na domaćem i inozemnim tržištima te je poznata po besprijekornom spajanju poslovnog i užitka, kao i spajanju kreativnosti i stručnosti.
