FESTIVAL OF LIGHTS MAGNETS – Macan – atelier printing house

Festival of lights magnets

The Festival of Lights is on the list of the best events in Europe, putting Zagreb on the map of the most desirable tourist destinations. This March, for five days, visitors will be able to enjoy art in their favorite parks, squares, and streets.

For this event for our client – Zagreb Touristic Board, we produced a promotional magnet that combines top-quality printing and a strong visual experience.

Festival of lights magnets

The magnet, in the complex shape of the letter Z, is made entirely digitally. In a nice silver color, it is first made using the 2D foil printing technique and is later adorned with a 43-micron raised inscription obtained by 3D foil printing. Finally, the magnet is cut into its recognizable shape using custom-made dies and protected with gloss lamination.The final product is an aesthetically strong, technically precisely executed magnet that combines functionality and design and acts as a permanent communication element that strengthens the festival's recognition.This year's festival program combines top-notch visuals and performing arts with innovative technological solutions. However, the Festival of Lights is much more than just the promotion of art and technology, it is an event when the city 'comes to life' and exudes its unique rhythm. This event is a great opportunity for a cultural city break, but also to spend time with loved ones.

PRINT TECHNOLOGY

The goal of the project is to show that using various printing techniques, the atmosphere of light installations and the evening magic of the city can be conveyed in the format of a magnet that will awaken beautiful memories.