FUSSNOTA PERFUME PACKAGING – Macan – atelier printing house

FUSSNOTA perfume packaging

This eau de toilette was specially developed by the Señor agency in collaboration with the Croatian perfume house Sortilège Olfactive Arts. The notes are of walking barefoot on freshly cut grass in a bergamot garden, resting on a blanket with a Spanish cake, Bizcocho de Limón, and napping in the afternoon sun with the scent of a nearby cedar tree.

The Señor agency recognized the importance of a premium packaging experience – a focus on the interactive nature of paper and design, further emphasized by the play of foil reflections and tactile embossing effects.

Fussnota perfume

The packaging was inspired by top perfume classics and was developed in collaboration with the Señor agency and paper experts from Europapier Adria.The packaging is made of two parts; lifting the lid reveals a base that blooms, conveying the feeling of opening a gift with each use. The embossed print emphasized the tactility and gave additional depth to the color of the paper through the play of light and shadow. The name of the perfume is further highlighted with a glossy UV varnish.The interior of the box is decorated with rose gold foil, which achieves a reflective, mirror-like surface. The rose gold foil harmoniously complements the delicate pink Koehler Eco Rose Quartz paper and contrasts with the lid in the greenish tone of Koehler Eco Sage. As a finishing touch - foil printing, matching satin ribbon and stamping to create a paper bag - were used to harmoniously round off the outer packaging.

PRINT TECHNIQUES

Embossing is a logical choice to highlight the typography on the top of the lid.