Product Packaging - Perfume Fussnota

Client

Services

Production

Year

Señor

Packaging, Prototyping

Macan Atelier

2025

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+ Background

This eau de toilette was specially developed by Señor Agency with the Croatian perfume house Sortilège Olfactive Arts. Fussnota is a barefoot walk on freshly cut grass in a bergamot garden, a break on a blanket with a Spanish Bizcocho de Limón cake, and a nap in the afternoon sun with the scent of a nearby cedar.

The Señor agency recognised the importance of a premium packaging experience – the focus on the interactive nature of paper and design, which is further emphasised through the play of foil reflections and tactile effects of embossing,

Industry

Marketing, FMCG

Print

foil print, embossing, UV varnish

Tags

perfume, cosmetics, packaging

The box

The bag

Initial challenge

Fussnota perfume

For the packaging, we were inspired by premium perfume classics, and it was developed in collaboration with the Señor agency and paper specialists from Europapier Adria. The packaging is made of two parts; by lifting the lid, we get a base that blooms, which conveys the feeling of opening a gift with each use. Embossing is a biologically logical choice for highlighting the typography on the top of the lid. The low relief printing emphasized the tactility and gave additional depth to the color of the paper through the play of light and shadow. The name of the perfume is additionally highlighted with a glossy UV varnish. The interior of the box is made of rose gold foil with UV varnish, which achieves a multilayer relief that reveals the details of the design. The pink foil harmoniously complements the delicate pink Koehler Eco Rose Quartz paper and contrasts the lid in the greenish tone of Koehler Eco Sage. As a final touch - foil print, satin ribbon and die cutting were used for the final impression of the paper bag - to harmoniously round off the outer packaging.

Techniques

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Prototyping

2D Embossing

Hot foil

UV varnish

Die cutting

Hand finishing